Caring for the things we have has become a lost art.
We spend a lifetime creating a home (or homes), investing in building a space that’s a reflection of who we are. But when it comes to caring for it, the products we use can do more harm than good.
01
Chemical Pollutants
Like phthalates, triclosan, ammonia, the products we use can pollute the air we breathe, worsen health conditions like allergies and asthma, and harm organisms after disposal.
02
Packaging Waste
Not only does single-use packaging clutter our homes, it also leaves a lasting environmental impact. Over 90% of packaging waste is sent to landfills - and what doesn't biodegrade (like plastic) is incinerated to make room for new waste.
Meet the antidote to throwaway culture.
With a less-is-more ethos, our products
contain clean ingredients, effective
formulations, and reusable tools.
Everybody cleans - but there’s a better way to do it.
This is a new kind of homecare,
designed to support you in building
simple, sustainable cleaning practices
into your daily routine.
Why should I have a clean routine? It’s simple.
01 An essential part of good hygiene
02 A simple way to lift your mood and reset
03 A practice to extend the lifespan of your belongings
04 An effortless way to reduce environmental waste
CREATE A ROUTINE
A balance of form and function.
Sustainable, because all things should be.
“Waste, we need to recognize, is a man-made concept. In nature, there is no waste: every time a waste is generated, an organism evolves to use that waste as a feedstock.”
Chemistry is all around us. Our products are designed to perform with simple, clean formulations thoughtfully refined and tested in the lab. Developed in partnership with the Chemical Invention Factory, we use the principles of green chemistry.
