Privacy Policy
This website is operated by Timico GmbH, bei SCNE UG (haftungsbeschränkt), Schönhauser Allee 44, 10435 Berlin (Managing Director: Ms. Margaret Trainor, Register Court: Amtsgericht Charlottenburg, Register Number: HRB 204395 B).
The protection of your personal data is very important to us. We therefore treat this topic very carefully. Accordingly, we have also carefully selected our partners for order processing. In this privacy policy, we provide you with information about our handling of personal data, our partners for order processing, analysis and advertising and inform you about your rights in connection with the use of the site and / or a purchase in the online store at www.atmohome.com.
1. Person responsible for data processing
The controller for the processing of your data is the
Timico GmbH
Managing Director Mrs. Margaret Trainor
bei SCNE UG (haftungsbeschränkt)
Schönhauser Allee 44, 10435 Berlin
HRB 204395 B (Charlottenburg Local Court)
E-mail: ateam@atmohome.com
Website: www.atmohome.com
As the controller, Timico GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions can always be vulnerable to security risks, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone or by mail.
2. Collection of general data and information when visiting our homepage
You can visit our websites without providing any personal information. The website of Timico GmbH collects a series of general data and information with each visit to the website. This general data and information is stored in the log files of the server. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems. The processing of this data is based on Art. 6 (1) lit. f GDPR from our predominant interest in ensuring trouble-free and secure operation of our website and to improve our offer.
3. Duration of storage
We process and store your personal data only for the period of time necessary to achieve the purpose of storage or insofar as this has been provided for by the European Directive and Regulation Maker or another legislator in laws or regulations which are binding for us. If the storage purpose ceases to apply or if a storage period prescribed by the European Directive and Regulation Maker or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions. As such, any applicable information for the tax office (e.g. invoices) will be maintained for 10 years.
4. Cookies
The internet pages of Timico GmbH use cookies. Cookies are text files that are filed and stored on a computer system via an Internet browser. Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to distinguish the individual browser you are using from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified by the unique cookie ID. Through the use of cookies, the Timico GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from our predominantly legitimate interest in ensuring the optimal functionality of the Internet pages as well as a user-friendly and functional design of our offer.
You can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs.
Below you will find links that you can use to find out how to manage cookies in the most important browsers and also, for example, how to disable them:
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Chrome Browser: |
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Internet Explorer: |
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Mozilla Firefox: |
https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen |
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Safari: |
https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac |
If you deactivate the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
5. Registration on our website for a customer account
You have the option to register on our website by providing personal data. The personal data that is transmitted to us in this process results from the respective input mask that is used for the registration. The personal data you enter serves the purpose of creating a customer account and improving the shopping experience and simplifying order processing. The basis for the processing of the data transmitted in this way is your consent in accordance with Art. 6 Para. 1 lit. a GDPR.
You are free to change the personal data provided during registration at any time or to revoke your consent by notifying us. Your customer account will then be deleted. The legality of the processing carried out until the revocation of consent is not affected by this.
6. Subscription to our newsletter
On our website, you are given the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to us when you order the newsletter is determined by the input mask used for this purpose. Timico GmbH will then inform you at regular intervals by means of a newsletter about current offers from our company.
You can only receive our newsletter if (1) you have a valid e-mail address and (2) you have registered to receive the newsletter. The registration takes place in the double opt-in process by sending a confirmation email to the email address provided by you. With your registration and confirmation, you also agree to the use of the "web beacon" on the newsletter. Information on the function of the web beacon can be found below.
When you register for the newsletter, we also store the IP address of the computer system used by you at the time of registration, as well as the date and time of registration, as assigned by your Internet service provider (ISP). The collection of this data is necessary in order to be able to track the (possible) misuse of an e-mail address and therefore serves our legal protection. The legal basis for data processing is Art. 6 para. 1 lit. a GDPR in conjunction with your consent.
The newsletter is sent using the dispatch service provider "Klaviyo", a newsletter dispatch platform of the US provider Klaviyo Inc, 125 Summer St., Floor 6, Boston, MA, 02111, USA. You can view the privacy policy of the shipping service provider here: https://www.klaviyo.com/legal/privacy-policy. The Klaviyo Inc. is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with the European level of data protection.
https://www.privacyshield.gov/participant?id=a2zt00000008RNFAA2.
The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR and an order processing agreement pursuant to Art. 28 para. 3 p. 1 GDPR. The dispatch service provider may use the data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.
The newsletters themselves contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or if we use a shipping service provider, from their server. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether and when newsletters are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Of course, you can revoke your consent to receive the newsletter at any time for the future. For the purpose of revoking your consent, you will find a corresponding unsubscribe link in every newsletter. Furthermore, you can unsubscribe from the newsletter at any time directly on our website via the unsubscribe link provided there.
A separate unsubscription or a separate revocation of only the "web beacon" and the associated performance measurement is unfortunately not possible. If you do not agree with the performance measurement, you must cancel or revoke the newsletter subscription.
7. Comment function on the website blog
We offer users the opportunity to leave individual comments on individual blog posts on a blog that is located on our website. The operator of the blog is Timico GmbH, Planufer 92b, 10967 Berlin. A blog is a portal on a website, usually publicly visible, in which one or more persons, called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties. If you leave a comment in the blog published on this website, in addition to the comments left by you, information about the time of the comment input and the username you have chosen will be stored and published. Furthermore, your IP address assigned by the Internet service provider (ISP) will be logged. This storage of the IP address is done for security reasons and in case a submitted comment violates the rights of third parties or contains illegal content. The legal basis is Art. 6 para. 1 lit. f GDPR.
The blog owned and maintained by Timico GmbH is operated without prejudice for or against views maintained by any person, class or group. Even so, Timico GmbH reserves the right to monitor and remove user-generated content for any reason and in the absence of assent or notification. Our rules include but are not limited to the following:
- We will remove comments consisting of threatening and/or discriminatory language, as well as any malicious content aimed at persons, classes or groups, be they named or unnanmed.
- We will remove spam and unsolicited promotional content at our discretion.
- We will remove comments purporting to give legal, medical or financial advice, especially of a false or dubious nature.
- We will endeavor to block or remove personal information such as phone numbers, home or e-mail addresses from comments to protect privacy.
- We will endeavor to remove comments containing copyright or trademark protected information. However, Timico GmbH is not liable for detecting any user-generated intellectual property violations or other material infringement.
Users who violate these standards may face temporary or indefinite revocation of their posting privileges on our blog, even if the offending content has been removed.
8. Collection, processing and disclosure of personal data in the event of inquiries and
Orders
When you purchase goods or services from us, we collect and process your personal data to the extent necessary to process your requests, to process your order and to fulfill the contract. These data are necessary for the conclusion of the contract. The basis for the processing is Art. 6 para. 1 lit. b GDPR.
In order to process your order within the framework of concluded contracts, we work together with the following service providers. If necessary, certain personal data will be transmitted to these service providers in accordance with the following information.
- Order processing and requests
We work with Shopify, Route, Billbee and Gorgias.
Shopify
We use an enterprise resource planning system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order is transmitted to Shopify International Limited; Victoria Buildings, 2nd Floor 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Further information and the Shopify privacy policy can be found at https://www.shopify.com/legal/privacy.
Route is an optional parcel tracking add-on service operated and provided by Route App, Inc, 1557 W Innovation Way Ste 200, Lehi, Utah, 84043, USA. The Route Package Protection product can be added or removed at checkout. Route services additionally cover parcel loss, theft or damage. Further information and the Route privacy policy can be found at https://route.com/privacy.
Gorgias is a help desk function operated and provided by Gorgias Inc, 768 Harrison St, San Francisco, California, 94107, USA. The message data collected and processed by Gorgias is pooled or ingested for the customer service representative to improve and automate customer service. This simplifies the process of answering inquiries or, for example, processing change requests for orders. Further information and the Gorgias privacy policy can be found at
https://www.gorgias.com/privacy/privacy
Billbee
We use a merchandise management system for contract processing within the scope of order processing. For this purpose, your personal data collected in the context of the order will be transmitted to Billbee GmbH, Paulinenstrasse 54, 32756 Detmold, Germany. Further information and the Billbee privacy policy can be found at
https://www.billbee.io/rechtliches/datenschutz
The basis for this is Art. 6 para. 1 lit. b GDPR in conjunction with Art. 28 GDPR.
- Payment service provider
Depending on which payment service provider you select during the ordering process, we will pass on the payment data collected for this purpose to the payment service provider or the commissioned credit institution in order to process the payment. The basis for this is Art. 6 para. 1 lit. b GDPR. When using a payment service provider, personal data may also be collected by the payment service provider itself to process the payment transaction.
Your data will be stored until payment processing is completed. This also includes the period required for the processing of refunds, claims management and fraud prevention.
The individual payment service providers "Sofortüberweisung", "Shopify", "Paypal", "Amazon Pay" and "Klarna" are briefly presented here:
aa. "Sofortüberweisung"(Instant Bank Transfer Provider)
We have integrated components of "Sofortüberweisung" on this website. Sofortüberweisung is a payment service that enables cashless payment of products and services on the Internet. "Sofortüberweisung" maps a technical procedure through which the online merchant immediately receives a payment confirmation. This enables a merchant to deliver goods, services or downloads to the customer immediately after the order is placed. The operating company of "Sofortüberweisung" is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany. If you select "Sofortüberweisung" as a payment option during the ordering process in our online store, data will be automatically transmitted to "Sofortüberweisung". By selecting this payment option, you consent to the transmission of personal data required for payment processing. During the purchase transaction via "Sofortüberweisung", you as the buyer transmit the PIN and the TAN to Sofort GmbH. "Sofortüberweisung" then carries out a transfer to the online merchant after a technical check of the account balance and retrieval of further data to check the account coverage. The online merchant is then automatically notified of the execution of the financial transaction. The personal data exchanged with "Sofortüberweisung" are first name, last name, address, email address, IP address, telephone number, cell phone number or other data necessary for secure payment processing. The purpose of transmitting the data is payment processing and fraud prevention. We will transmit to "Sofortüberweisung" other personal data provided to us if there is a legitimate interest for the transmission. The personal data exchanged between "Sofortüberweisung" and us may be transmitted by "Sofortüberweisung" to credit reporting agencies. This transmission is for the purpose of checking identity and creditworthiness. "Sofortüberweisung" may pass on the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary for the fulfillment of contractual obligations or the data is to be processed on behalf. You have the option to revoke your consent to the handling of personal data at any time vis-à-vis "Sofortüberweisung". A revocation does not affect personal data that must be processed, used or transmitted mandatory for (contractual) payment processing.
The applicable privacy policy of "Sofortüberweisung" can be found at
https://www.sofort.com/datenschutz.html.
bb. "Shopify Payments
If you select a payment method offered via the payment service "Shopify Payments", the payment will be processed by the payment service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter: "Shopify"). The individual payment methods offered via "Shopify" will be communicated to you in our online store. For the processing of payments, "Shopify" may use other payment services, for which special payment conditions may apply, to which the customer may be informed separately. Further information on "Shopify Payments" is available on the Internet at https://www.shopify.com/payments.
The applicable privacy policy of "Shopify" can be found at
https://www.shopify.com/legal/privacy.
cc. "Paypal”
When selecting the payment service PayPal, we offer the option to process the payment transaction via this payment service provider (PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg). This is in line with our legitimate interest in offering an efficient and secure payment method (Art. 6 para. 1 lit. f GDPR). In this context, we pass on the following data to PayPal, insofar as it is necessary for the performance of the contract (Art. 6 para. 1 lit. b. GDPR): First name, last name, address, email address, telephone number.
The processing of the data provided under this section is not required by law or contract. Without the transmission of your personal data, we can not carry out a payment via PayPal. Of course, you have the option to choose another payment method.
PayPal conducts a credit check for various services such as payment by direct debit to ensure your willingness and ability to pay. This corresponds to the legitimate interest of PayPal (according to Art. 6 para. 1 lit. f GDPR) and serves the execution of the contract (according to Art. 6 para. 1 lit. b GDPR). For this purpose, your data (name, address and date of birth, bank account details) will be passed on to credit agencies. We have no influence on this process and only receive the result, whether the payment was made or rejected or a check is pending.
For more information on how to object to and remove PayPal, please visit: https://www.paypal.com/webapps/mpp/ua/privacy-full.
dd. "Amazon Pay"
When selecting the payment service Amazon Pay, we offer the option to process the transaction via this payment service provider (Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg). This is in line with our legitimate interest in offering an efficient and secure payment method (Art. 6 para. 1 lit. f GDPR). In this context, we share the following data with Amazon Payments to the extent necessary for the performance of the contract (Art. 6 para. 1 lit b. GDPR): First name, last name, address, email address, telephone number.
The processing of the data provided under this section is neither legally nor contractually required. Without the transmission of your personal data, we cannot carry out a payment via amazon pay. However, you have the option to choose another payment method.
Amazon Payments Europe reserves the right to conduct a credit check to ensure your willingness and ability to pay. This corresponds to the legitimate interest of Amazon Payments Europe (according to Art. 6 para. 1 lit. f GDPR) and serves the execution of the contract (according to Art. 6 para. 1 lit. b GDPR). For this purpose, your data will be passed on to credit agencies and online merchants. In addition, your data may be used for interest-related advertising and marketing purposes by amazon pay, provided you have consented to this in your account settings at https://www.amazon.com/adprefs. We have no influence on this process and only receive the result of whether the payment was made or rejected.
You can find supplementary information on objection and removal options vis-à-vis Amazon Payments Europe at:https://pay.amazon.com/help.
ee. "Klarna"
If you choose a payment method offered via the payment service "Klarna", the payment will be processed by Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). When buying on account with "Klarna" you always get the goods first and you always have a payment period of 14 days.
The complete terms and conditions for purchase on account for deliveries to Germany can be found here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/K501604/de_de/invoice?fee=0
The complete terms and conditions for purchase on account for deliveries to Austria can be found here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/K501604/de_at/invoice?fee=0
The online store charges a fee of 0 euros per order when purchasing on account with "Klarna".
"Klarna" installment purchase (only in Germany):
With the financing service of "Klarna" you can pay your purchase flexibly in monthly installments of at least 1/24 of the total amount (but at least 6.95 €) or under the conditions otherwise specified in the checkout. You can find more information about Klarna installment purchase including the general terms and conditions and the European standard information for consumer credit here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/K501604/de_de/account.
"Klarna" checks and evaluates your data and exchanges data with other companies and credit agencies when there is a legitimate interest and reason to do so. Your personal data will be processed in accordance with the applicable data protection regulations and as specified in "Klarna's" privacy policy.
for Germany
https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf
for Austria
https://cdn.klarna.com/1.0/shared/content/policy/data/de_at/data_protection.pdf
- Shipping company
For the fulfillment of the contract, we pass on the data necessary for the processing of the shipment and delivery of the goods to the shipping company commissioned with the delivery. The legal basis is Art. 6 para. 1 lit. b GDPR.
- Customer feedback
For the purpose of customer and product reviews by our customers and for our own quality management, we use the personal data provided by you during the purchase, such as the e-mail address to request a rating of your order via the rating system used by us, if you have agreed to this privacy policy at the end of the ordering process.
After processing your order, we will send you an email to the email address you provided with the request to submit a rating. The legal basis is Art. 6 para. 1 lit. a GDPR.
You may revoke this consent at any time by sending an informal email to ateam@atmohome.com.
Quantcast
We work with Quantcast Corp, 795 Folsom Street, 5th Floor, San Francisco, CA 94107, USA. Quantcast is a business-to-business software-as-a-service platform that allows us to collect and analyze feedback from our customers through various channels. This allows us to tailor and improve our offerings to meet the needs of our customers. In addition, Quantcast collects your survey responses. The legal basis for data processing is Art. 6 (1) lit. f GDPR. We have concluded a processing agreement with Quantcast in accordance with Art. 28 (3) GDPR and are satisfied that Quantcast has implemented appropriate technical and organizational measures in such a way that the processing complies with the requirements of the GDPR and ensures the protection of your rights.
For more information, please refer to Quantcast's privacy policy at
Okendo
We work with Okendo Pty Ltd. (ACN 165 005 989) 100 Harris St, Pyrmont, New South Wales, 2009, Australia. Okendo is a business-to-business software-as-a-service platform that allows us to collect and analyze feedback from our customers via rating and review tools. This allows users to share their opinions in our online store with customers. When using the rating tool, Okendo collects the public IP address, device and browser data and the website from which you use the rating platform. Name, email address, order information and your ratings are collected in the process. The legal basis for data processing by Okendo is Art. 6 (1) lit. f GDPR. We have concluded an order processing agreement with Okendo pursuant to Art. 28 (3) GDPR and are satisfied that Okendo has implemented appropriate technical and organizational measures.
Okendo has taken measures that are in compliance with GDPR requirements and which guarantee the protection of your rights.
For more information, please see Okendo’s privacy policy at
9. Further data processing for the purpose of analysis and advertising
We use analysis and statistics tools to design our website in a needs-oriented and targeted manner. The corresponding data collection and processing also takes place in order to be able to address our site visitors with interest-related advertising. For this purpose, we use the services of Google Analytics, Google AdWords and DoubleClick by Google. The corresponding data collection and processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our predominantly legitimate interest.
You have the right, for reasons arising from your particular situation, to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR with effect for the future. Furthermore, we will show you ways to prevent cookies from being set on your information technology system.
- Google Analytics (with anonymization function)
We have integrated the Google Analytics component (with an anonymization function) on this website. The data obtained from this is used to optimize our website and advertising measures.
Google Analytics is a web analytics service operated and provided by Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. Google processes website usage data on our behalf and is contractually committed to measures to ensure the confidentiality of the processed data.
During your visit to the website, the following data is recorded, among others:
Pages called
Orders incl. the turnover and the ordered products
The achievement of "website goals" (e.g., contact inquiries and newsletter sign-ups).
The behavior on the pages (for example, clicks, scrolling behavior, and dwell time).
Your approximate location (country and city)
Your IP address (in shortened form, so that no clear assignment is possible)
Technical information such as browser, Internet provider, terminal device and screen resolution
Source of origin of your visit (i.e. via which website or via which advertising medium).
you have come to us)
This data is transferred to a Google server in the USA. Google observes the data protection provisions of the "EU-US Privacy Shield" agreement.
Google Analytics stores cookies on your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID, with which you can be recognized on future website visits.
The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 26 months. Other data remains stored in aggregated form indefinitely.
If you do not agree with the collection of data, you can prevent it by installing the browser add-on to disable Google Analytics. For this purpose, you can, as already described above in connection with cookies, permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on your information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, you can object to the processing of your personal data at any time with effect for the future. For this purpose, you can also download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection.
If the browser add-on is uninstalled or deactivated by you or another person within your control, you have the option of reinstalling or reactivating the browser add-on.
Further information and the applicable privacy policy of Google can be found at
https://policies.google.com/privacy
and under
https://marketingplatform.google.com/about/analytics/terms/us/
can be retrieved.
Google Analytics will also be available at this link
https://marketingplatform.google.com/about/
explained in more detail.
- Google AdWords Conversion and Remarketing
We use the Google AdWords service on our website. The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. This enables us to draw attention to our offers on external websites with the help of advertising media, so-called Google AdWords. The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertising on our website. The legal basis for the processing of your data is Art. 6 para. 1 lit. f GDPR.
If you reach our website via a Google ad, a so-called conversion cookie is stored on your information technology system by Google. What cookies are has already been explained above. A conversion cookie usually loses its validity after thirty days and is not used to identify the person concerned. The conversion cookie is used to track whether certain subpages, for example the shopping cart, were called up from an online store system on our website, provided that the cookie has not yet expired. Through the conversion cookie, both we and Google can track whether the data subject, who arrived on our website via an AdWords ad, generated a turnover, i.e. completed or canceled a purchase of goods. The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other advertisers of Google AdWords receive information from Google by means of which the data subject could be identified.
If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in to a Google service, it is possible that the provider learns your IP address and stores it.
You can prevent participation in this tracking process. The following options are available to you for this purpose:
- by the corresponding setting of your browser software (as already described above);
- by disabling cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com (https://www.google.de/settings/ads), with this setting being deleted when you delete your cookies;
- by deactivating the interest-based ads of the providers that are part of the self-regulatory campaign "About Ads" via the link http://www.aboutads.info/choices, whereby this setting will also be deleted when you delete your cookies;
- by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin. If you deactivate your browser in this way, you may not be able to use all the functions of our website to their full extent.
In addition to Google AdWords Conversion, we use the Google AdWords Remarketing application. Thanks to this application, our advertisements can be displayed to you after a visit to our website in your subsequent internet use. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your usage behavior when visiting various websites. In this way, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected in the context of Google Remarketing with your personal data that may be stored by Google (e.g. because you have registered for other Google services such as GMail). According to Google, pseudonymization is used for remarketing. The legal basis for the processing is Art. 6 para. 1 lit. f GDPR.
- Google Search Console
We use the Google Search Console service (with anonymization function) on our site. It is operated and provided by Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. Google Search Console records our URL appearances in search results, user search queries, clicks, and post-click data to measure the performance of our organic search-traffic. The data collected includes IP addresses, access date and time, and browser-generated information, such as browser and operating system type. No personally identifiable information is recorded.
You can prevent Google data collection installing the browser-add and/or permanently objecting to cookie settings as described above.
- DoubleClick
We have integrated components of DoubleClick by Google on our website. DoubleClick is a brand of Google, under which mainly special online marketing solutions are marketed to advertising agencies and publishers. The operating company of DoubleClick by Google is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. DoubleClick by Google transfers data to the DoubleClick server with each impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to the browser you are using. If the browser accepts this request, DoubleClick sets a cookie on your information technology system. What cookies are has already been explained above. The purpose of the cookie is the optimization and display of advertising. Among other things, the cookie is used to serve and display user-relevant advertisements and to generate reports on advertising campaigns or to improve them. Furthermore, the cookie is used to avoid multiple displays of the same advertisement. DoubleClick uses a cookie ID, which is required to process the technical procedure. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplicate placements. Furthermore, the cookie ID enables DoubleClick to record conversions. Conversions are recorded, for example, when a DoubleClick ad has previously been displayed to a user and the user subsequently makes a purchase on the advertiser's website using the same Internet browser. A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier serves to identify the campaigns with which the user has already been in contact. As part of this technical process, Google obtains knowledge of data that Google also uses to generate commission statements. Among other things, Google can track that the data subject has clicked on certain links on our website. The legal basis for the processing is Art. 6 para. 1 lit. f GDPR.
You can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on your information technology system. In addition, cookies already set by Google can be deleted at any time via an internet browser or other software programs.
Further information and the applicable privacy policy of DoubleClick by Google can be found at https://policies.google.com/?hl=en.
- Ahrefs
We have integrated the Ahrefs service on our website. Ahrefs is a search engine optimization and link analysis tool, operated and provided by Ahrefs Pte. Ltd, 16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581. Ahrefs enables us to track competitive keyword and backlink performance, as well as to audit the site for broken links and other performance errors. Ahrefs records anonymous user clicks, impressions and geolocation data via IP addresses. No personally identifiable information is collected.
- Hotjar
We use the Hotjar customer experience service on our site. Hotjar heatmaps and recordings enable us to visualize individual user experiences for error monitoring, conversion and performance optimization purposes. The service is operated and provided by Hotjar Ltd. Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta. To provide this service, Hotjar collects IP addresses and records user clicks and movements on our site. The following identifies and personal data types are also collected: Unique User Identifier (UUID), name, email address, and purchased product information. The legal basis for this data processing is Article 6(1)(f) GDPR.
If you do not agree with the data processing, depending on your browser, it may be possible to prevent Hotjar from collecting your data when visiting our site. To check your browser functionality and learn how to block the aforementioned data collection, visit the Hotjar Do Not Track page at https://www.hotjar.com/policies/do-not-track/.
Further information and the applicable privacy policy of Hotjar can be found at
https://www.hotjar.com/legal/policies/privacy/.
10. Meta and Instagram
- Meta (formerly Facebook)
Our website has integrated components of the company Meta Platforms, Inc, formally Facebook, Inc. Meta is a social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate and interact with each other in virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or company-related information. Among other things, Meta enables users of the social network to create private profiles, upload photos and network via friend requests. The operating company of Meta is Meta Platforms, Inc, 1601 Willow Road Menlo Park, CA 94025, USA. If you have your habitual residence in the European Economic Area or Switzerland, the controller of the processing of personal data is Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Each time you call up one of the individual pages of our website on which a Meta component (Meta plug-in) has been integrated, the internet browser on your information technology system is automatically prompted by the respective Meta component to download a representation of the corresponding Meta component from Meta. A complete overview of all Meta plug-ins can be found under
https://developers.facebook.com/docs/plugins/?locale=en_US
can be called up. Within the scope of this technical procedure, Meta receives information about which specific sub-page of our website is visited by you. If you are logged in to Meta at the same time, Meta recognizes which specific subpage of our website you are visiting each time you call up our website and for the entire duration of your respective stay on our website. This information is collected by the Meta component and assigned to your Meta account by Meta. If you click on one of the Meta buttons integrated on our website, for example the "Like" button, or if you post a comment, Meta assigns this information to your personal Meta user account and stores this personal data.
Meta always receives information via the Meta component that you have visited our website if you are logged in to Meta at the time of calling up our website; this takes place regardless of whether you click on the Meta component or not. If you do not want this information to be transmitted to Meta, you can prevent the transmission by logging out of your Meta account before accessing our website. The data policy published by Meta, which can be found at
https://www.facebook.com/privacy/policy/
provides information about the collection, processing and use of personal data by Meta. It also explains which settings Meta offers to protect your privacy. In addition, various applications are available that make it possible to suppress data transmission to Meta. You can use such applications to suppress the transmission of data to Meta.
We have integrated components of the service Instagram on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to redistribute such data in other social networks. The operating company of the Instagram services is Instagram LLC, 1601 Willow Road Menlo Park, CA 94025, USA. Each time you call up one of the individual pages of our website on which an Instagram component (Insta button) has been integrated, the internet browser on your information technology system is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. Within the scope of this technical procedure, Instagram receives knowledge about which specific subpage of our website is visited by you. If you are logged in to Instagram at the same time, Instagram recognizes which specific subpage you are visiting each time you call up our website and for the entire duration of your respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to your respective Instagram account. If you click on one of the Instagram buttons integrated on our website, the data and information thus transmitted will be assigned to your personal Instagram user account and stored and processed by Instagram.
Instagram always receives information via the Instagram component that you have visited our website if you are logged into Instagram at the time of calling up our website; this takes place regardless of whether you click on the Instagram component or not. If you do not want this information to be transmitted to Instagram, you can prevent this transmission by logging out of your Instagram account before accessing our website. Further information and the applicable privacy policy of Instagram can be found at
https://help.instagram.com/155833707900388
and
https://www.instagram.com/about/legal/privacy/
11. Your rights
- If personal data of you are processed, you are a data subject in the sense of the GDPR and you are entitled to, among others, the following rights mentioned in Art. 15 to 20 GDPR:
You have a right to information about the data stored about you, including any recipients and the planned storage period, to correction, to deletion, to restriction of processing and to appropriate notification of all recipients of the data and to data portability.
You can revoke a declaration of consent granted by you under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
- In addition, you have a right of objection according to Art. 21 (1) GDPR against processing based on Art. 6 (1) lit. f GDPR and according to Art. 21 (2) GDPR against processing for the purpose of direct marketing.
aa. Insofar as the personal data processing is based on Art. 6 Para. 1 lit. f GDPR (our legitimate interests), you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation. After an objection, we will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, as provided for in Article 21 (1) of the GDPR, or the processing serves the assertion, exercise or defense of legal claims.
bb. You may object to processing for the purpose of direct marketing at any time by notifying us. We will then stop processing the data concerned for the purpose of direct marketing.
- Finally, without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with the supervisory authority pursuant to Article 77 GDPR if, in your opinion, the processing of your personal data is not lawful.
Status: October 2022
